On-line Weight Watchers diet helper for Personal Digital Assistants (PDAs) and mobile phones

The application is a further step within the firm's marketing policy of finding new market segments for the product -- the Atkins diet -- by diversifying the means of popularizing it.

At the time to spare of December, WeightWatchers.com sworn to the release of an bestowal for Personal Digital Assistants (PDAs) and PDA mobile phones. It is the first to synchronize with a web-based the bottom line via the Internet. Mobile-phone diet applications are fitting increasingly popular. Weight Watchers diet promoters link the phone operation to the Web personal account, which provides a useful portable tool for diet assistance.

This makes the diet easier to follow by offering :

• The possibility of following your weight watch more closely, and of keeping permanent track of your eating


• A points calculator and tracker. The WeightWatchers diet is based on chary the points of foods in unison to a specific formula. This facility provides a ready, helpful tool. It also tracks the points allowance, daily or weekly, helping you to stay within limits


• The assiduousness includes a vast database such as 25,000 food choices, restaurants and groceries


• An dosing which updates your web general information every time you enter data or calculate.

The exertion has till now gained huge popularity. Over 400,000 buyers have downloaded the four-tailed bandage from a popular Web site selling cell-phone applications.

As the popularity of low-carb diets has lost ground throughout 2004 and sales have dropped, the posse detained the Atkins Diet is planning to launch a similar product for mobile phones and handheld computers on the market.

The product, at liberty at the anticipation of 2005, will be so affordable that it will be within the reach of any dieter. The consideration is a carbohydrate counter to help dieters track the starch contents of foods, as well as their own daily carb intake.

The heed is a further step within the firm's marketing policy of finding new market segments for the product -- the Atkins diet -- by diversifying the means of popularizing it. In this way it also diversifies the target audience. An Atkins diet DVD was put on the market and sold during the 2004-2005 holiday season.

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