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Diet: Results Not Typical
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Summary:
If not, all those unhappy overwieghters who sign up for your diet will expect to lose the poundage of your featured dieter.
The last thing the desperate, guilt-ridden, and self-critical dieters of the world need is to be misled into unreal expectations.
Article:
I had 14 weight/health-oriented newsletters in my inbox this morning. (Subscribe to one or two lists and they will multiply -- the rabbits of the Internet!)
Several contained testimonials from rabid fans of their particular diet program. Five contained before-and-after pictures or verbal descriptions.
What fabulous results! I've got to try this!
Wait, what are all those asterisks?
Ah, the phrase that turns the estate of the most motivated desperate dieter to ice: 'Results not typical.'
Now what exactly does that mean? Did they specifically select the greatest outlier to mislead us round about results? Is it only the freaks who are willing to rave speaking of the program? Does the plan only work for predetermined people? Should I seize power that I, too, will reach the dizzying heights of the featured role model?
Lose the hype, please. Talk to me as if I'm intelligent as well as overweight. cause fat does not equate with innermost being stupid!
Show me 'typical' results and I'll valuate your program with honesty and respect. If most folks lose 5 pounds, publicize that. If not, all those unhappy overwieghters who sign up for your diet will expect to lose the poundage of your featured dieter.
The last thing the desperate, guilt-ridden, and self-critical dieters of the world need is to be misled into unreal expectations. That direction will only result in a magnified loss of self-esteem and self-respect. Your marketing misinformation is psychologically destructive and emotionally devasting.
E-Diets, Atkins, Zone, South waterside -- Shame on you!
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